Introducing STM Travel Design

Over the past year, many of you noticed my emails took a little longer, my availability shifted, and behind the scenes, something new was quietly taking shape. Today, I finally get to share what we’ve been building.

STM Travel Design is a new division of Share the Magic Travel, created to support travelers who want intentionally designed, globally focused itineraries rooted in expertise, collaboration, and trust.

This isn’t a departure from what we’ve always done. It’s an expansion of it.

Why STM Travel Design exists

For years, Share the Magic Travel has helped clients plan incredible vacations across Disney destinations, cruises, Europe, and beyond. As our agency grew, so did our experience, our reach, and the way many of us were already working with clients.

More time spent refining routes.
More care placed on pacing and flow.
More collaboration behind the scenes to get details right.

STM Travel Design was created to give that level of planning its own dedicated space while staying fully connected to the values, people, and foundation of Share the Magic Travel.

A collaborative vision, built together

The idea for STM Travel Design was shaped and strengthened among several Share the Magic Travel advisors who were already approaching travel as a craft. Together, we built this division to reflect how we actually work: collaboratively, thoughtfully, and with a shared commitment to service.

I’m proud to serve as Vice President of STM Travel Design, working alongside advisors who believe great travel planning is both relational and intentional. This division allows us to focus more deeply on global destinations and curated itineraries while continuing to plan the same destinations our clients know and love, now with expanded reach and refined focus.

What this means for clients

If you’ve worked with us before, you’ll still see the same care, honesty, and expertise you’ve always experienced. We are still planning Disney trips, cruises, global custom itineraries, and many of the destinations and brands we’ve long specialized in.

What’s different is the structure behind the scenes. STM Travel Design allows us to be more focused, more strategic, and more supportive as we design trips that feel personal, well paced, and thoughtfully put together from start to finish.

And if communication felt slower from me over the past year, thank you for your grace. Much of that time was devoted to building this division intentionally so that we could better serve both our clients and our advisors moving forward.

Looking ahead

STM Travel Design exists to give space to deeper planning, expanded destinations, and a more intentional approach to travel design, all while remaining fully connected to Share the Magic Travel.

I’m incredibly grateful to the advisors who helped bring this vision to life, to the clients who trusted us along the way, and to everyone who has supported this next chapter.

This is just the beginning, and I’m excited to continue designing what comes next together.